We are pleased to announce that Conversion Properties has joined LawlerWood.



LawlerWood has developed many of Downtown Knoxville’s most iconic properties including Riverview and Plaza towers, Bank of America Center, Howard Baker Federal Courthouse and the Hilton Hotel. The addition of the Conversion team reflects LawlerWood’s continuing commitment to Knoxville’s vibrant downtown.

Conversion Properties, Inc. was founded in 2006 to serve the real estate needs of the Southeast Region. Leveraging the founder’s vast experience in Downtown Knoxville, Conversion began with a concentration in brokerage and redevelopment and quickly expanded within the East Tennessee Region. The team today concentrates on four key areas of real estate: Brokerage, Development, Property Management, and Consulting predominantly in the commercial arena. Designed to be a true service company, the needs of the client come first. We take pride in advising, guiding and obtaining results in the time frame each client desires. Our founder, Joe Petre, states, “Our core value is creating value.” Whether it is within the realm of brokerage, development, management, or consulting our priority remains the same: to serve each client to ensure their investment works.


Our Team


Joe E. Petre, President

865.599.1696  |  [email protected]

Joe started his commercial real estate career in 1991 with Wood Properties, Inc. a regional commercial brokerage firm. In 2000, Joe joined Lawler-Wood, LLC, a development firm where he leased and managed large Class A office properties in the downtown Knoxville market, worked with the facility management and affordable housing divisions, and in higher education development. In 2006, Joe founded Conversion Properties, Inc., a full service real estate firm concentrating on commercial sales and leasing, development, property management and consulting. Joe manages the firm while he continues to work in several areas of commercial real estate and concentrating on large investment properties and development projects. His brokerage work in the Downtown Knoxville market is unmatched.

Joe has a B.S. Degree in Business Administration from the University of Tennessee. Community service is a high priority and he has served on many boards and committees in the Knoxville area such as: Knoxville Mayor’s Business Advisory Council, Legacy Parks Foundation (Chair), Helen Ross McNabb Center, Covenant Health Foundation, Knox Area Chamber Partnership (Executive Committee), Knoxville Central Business Improvement District (Chair), Knoxville Mayor’s Downtown Task Force, Knoxville Downtown Design Guidelines Committee, Knoxville Downtown Design Review Board, Knoxville Habitat for Humanity (President), and several others.

Joe and his wife, Alison, have three children.


Daniel Odle, Vice President

865.776.4281Daniel Side shot  | [email protected]

Daniel Odle serves as Vice President with Conversion Properties, Inc. He is an Affiliate Broker, Development Manager, and directs the company’s Property Management Division.

His work is primarily brokerage and development centered in Knoxville’s Downtown market. His work in brokerage is focused on the Development and Management of Real Estate Investment Portfolios for a small group of clients, and he works as a generalist within these core local markets. He has completed over $34 million in transactional volume of selling and leasing property in and around downtown Knoxville.

In Development, he has overseen, or is currently responsible for, the construction of over $15 million in projects. Most of which have been the Historic Renovation of old buildings in Knoxville’s downtown core. His responsibilities include project and team development, generating and maintaining budgets, negotiating contracts, overseeing project legal matters, development and oversight of project scheduling, reviewing submittals/pay applications, development and execution of Historic Tax Credit Acquisition and Partnerships, and coordinating project closeouts.

After graduating in 2005 from the University of Tennessee with a Bachelor of Arts in Geography, Daniel went to work for a local contractor. He began his career in commercial real estate with Conversion Properties, Inc. in 2007. He has continued to serve with this company since that time. He was appointed to the Board of Zoning Appeals for the City of Knoxville in 2015, and is currently serving in this capacity.

Daniel currently resides in Downtown Knoxville. He is active in the community, and is a member of All Soul’s Church.